Small Business Articles

It may be easier to start a business these days with online tools, but it's more important than ever to back it up with solid work for word-of-mouth referrals

With 2020 behind us, now is a good time to assess your marketing practices and what you want to accomplish in that area in 2021

Even if your work is superior to a competitor’s, consumers will view you as equals if you don’t put effort into differentiating yourself with your branding. Be sure you’re putting some time into studying the competition, so that you know where you can stand out.

The final part of this series on conducting a SWOT analysis for your business takes a look at the final two items you examine after determining your business’ strengths and weaknesses

Referrals are a way for you to not only provide help for your customers, but also get some in return from other companies

You can better manage the daily barrage of tasks by decluttering your brainpan

Some crew members may question your established policies, but that doesn’t mean it’s impossible to get them to fully believe in the company culture

Michigan’s Ryan Carey brings smart diversification by adding septic service to his busy forest products and excavating company.

Here’s a look at assessing the first two items when conducting a thorough SWOT analysis of your company’s operations

Establishing a solid strategy for passing on your business — whether it’s staying within the family or transitioning to a different owner — can only be accomplished by doing some planning well ahead of time

Handwritten cards and freebie baseball caps are part of a thoughtful marketing plan for Ohio’s Mastin Site Services

Offering a signing bonus or other non-cash incentives can attract great employees, even if you can’t afford a high salary right now

With an expenditure of time and money, you want to be sure you get the most out of training opportunities, which are most effective when they are part of a larger system of growth and improvement within your organization

Rather than use exit interviews to glean insights from departing employees, consider taking a more proactive approach with ‘stay’ interviews