Small Business Articles

A comprehensive warranty policy can provide a critical differentiation point from your competitor. It’s surprising how few septic service and plumbing companies are...

Every business owner wants to make more money — and many of us rely on marketing and advertising to do so. We...

If the COVID-19 pandemic has taught us anything, it’s that none of us can predict what tomorrow will bring. Lockdowns, economic unrest,...

In most markets, the competition is hot. Even if you’re investing in SEO, PPC, and Local Service Ads (LSAs), it can be...

There’s a lot of emphasis these days on building a great workplace culture. Unfortunately, doing so is a lot like following through...

Right now, we’re in the middle of a labor shortage. With more jobs than workers, companies are increasingly willing to hire anyone...

I had a discussion recently with a customer who was at a loss as he had received a request for a proposal...

For many consumers, reading online reviews is now an ingrained step in their buying and hiring processes. Although home service businesses have...

There are two parts to a septic services or plumbing organization — the business office and the field staff. Each area is important and...

Have you ever dreaded having a conversation with an employee who wasn’t meeting performance expectations? If so, you are not alone. Most managers would agree...

It’s common knowledge in marketing circles that it’s much less expensive to retain existing customers than it is to attract new ones....

“I always seem to get customer complaints about how much I charge them for the work I do. My vendors say they...

Business valuations are an important tool for owners of privately held companies. For example, if you are doing sophisticated tax planning, buying...

Few businesses truly understand the actual profits generated by individual sales. Most metrics for sales effectiveness are monitored by reviewing top-line revenue...