Successful entrepreneurs are often thought of as risk-takers, visionaries and individuals with a drive to innovate. But what if you’re a highly skilled tradesperson who simply wants to do great work, provide a good living for yourself and your family and serve your community, without feeling the pull of that stereotypical entrepreneurial spirit?

While a growth-at-all-costs approach might work for some, many thriving businesses we’ve covered in this magazine are built on a foundation of reliability, quality work and excellent customer service.

Master your craft

Your core strength lies in your trade. Lean into it. Instead of chasing the next big idea, focus on being the absolute best at what you do. Stay updated on the latest techniques, technologies and regulations in your field. I will suggest reading Pumper magazine for that! Also attend expos like the WWETT Show, and consider certifications that enhance your expertise.

Also, if it makes sense, focus on providing a specialty. While not always necessary, specializing in a particular niche within your trade can allow you to become a go-to expert, simplifying marketing and focusing your efforts.

Embrace standards

If you’re not driven to constantly reinvent the wheel, then standard operating procedure and systems could be the best path for you. Systems bring predictability, efficiency and consistency — all crucial for a stable business.

Document your common procedures for estimates, scheduling, invoicing and everything in between. This ensures consistency and makes it easier to train employees. Simple software and project management tools can be a huge help with this without requiring a massive learning curve. Focus on tools that solve specific problems for your business. Fortunately, there are a handful of software companies that specialize in the liquid waste industry.

Prioritize customer service

This is a no-brainer. Running a good business starts and ends with being dependable, communicating and being respectful. Word-of-mouth is the most powerful marketing tool. 

Set clear expectations with clients regarding timelines, costs and the work you will need to do. Show up on time and complete jobs within agreed-upon timeframes. If you’re delayed, communicate. People will understand unexpected setbacks if you simply let them know what’s happening and why. Even the best businesses encounter issues. Handle complaints professionally and strive to find fair resolutions. A well-handled complaint can turn a dissatisfied customer into a loyal one.

A simple follow-up call or email after a job is complete can go a long way in building goodwill and identifying any lingering issues.

Build a strong team

If you plan to grow beyond a solo operation, focus on building a reliable team that shares your commitment to quality and service.

While skills can be taught, a strong work ethic, reliability and good attitude are harder to instill. Just as you have systems for your work, have systems for onboarding and training new employees.

Treat your employees well. Expect a lot from them, but also remember they have lives outside of their commitment to you and your business. Fair pay, clear communication and a respectful work environment will lead to loyalty and better performance.

Focus on relationships

For trades businesses, longevity often comes from repeat customers and referrals. Connect with other local businesses, real estate agents, property managers and community members.

Let your satisfied clients know you appreciate referrals and make it easy for them to recommend you. Being a visible and contributing member of your local community can build trust and positive associations with your business.

The advantage

You are building a business on a solid foundation of trust and consistent delivery. By focusing on what you do best and serving your clients exceptionally, you can build a successful, sustainable and deeply satisfying trades business. Your greatest asset is your unwavering commitment to your craft and your community.

Thanks for doing what you do and enjoy this month’s issue of Pumper!