Ross Ambrose is the president of PortaServe, a provider of portable toilets and sanitation services in north-central Florida. He is a big believer in the “power of positive appearances”; namely serving his clients using trucks that are professional-looking and well-branded.
Pumper talked to Ambrose about the impact of cleaning up the appearance of his fleet and company brand. Ambrose explained how updating his trucks’ look helps boost customers’ perception of his company and the industry, which contributes to business success.Pumper: Why is it important for pumper trucks to be professional-looking, well-branded and clean?Ambrose: There are a lot of stigmas associated with
