With a colorful, informative website and professionally produced marketing materials, you wouldn’t know that Pump That Septic consists of owner Dervin Witmer and a couple of part-time employees. That’s exactly what Witmer, 33, strives to accomplish.
“I want our image to be of a clean service company,” he says.
The positioning — and name — for Pump That Septic came from a brainstorming session between Witmer and his brother-in-law, Ben Bredeweg, a graphic designer and marketing consultant.
“I kept running into homeowners who didn’t have a clue about how their septic system worked or what to do with it,” Witmer says. “I felt
