Almost every day I have an occasion to look at the website of a septic service or portable sanitation company. And as I review the text, photos or other content at these companies’ online homes, one message is clear to me: Not all websites are created equal.
On one end of the spectrum you have the website of Pump That Septic of Cassopolis, Mich., a company featured in a contractor profile in this issue of Pumper. Owner Dervin Witmer would be considered Web savvy, and his site, www.pumpthatseptic.com, employs many of the latest techniques aimed at identifying and landing customers.
Witmer uses
