The Disney Co. re-releases a 50-year-old animated film, and it makes millions. Apple creates a cell phone, and the world holds its breath. Toyota makes a hybrid car when gas prices are high and the Prius becomes a legend.PERFORMANCE VS. MARKETINGIf you only have $10,000 to improve your business, should you pour it into a marketing initiative or a performance initiative? I vote for improving performance every time. The long-term payback can be extraordinary. Just like in any business, the quality you provide to customers in septic service or commercial pumping is the value they receive from your service. Quality
