Take a look at the advertising circulars that come with your Sunday newspaper and it’s not hard to find yourself asking this question — does anything sell for “full price” anymore?Retailers bombard us with Black Friday bargains during the holiday season. Online booksellers tout prices for best-sellers 40 percent below what is posted on the inside jacket flap. Brick-and-mortar stores slash prices to try to keep up with the deep discounts offered by web-based merchants like Amazon.And it’s not just in retail. In a world where consumers seem to feel entitled to a deep discount everywhere they turn, the pressure
