Bryan walked into his office and flipped on the lights. It had been one month since he had submitted his proposal to an industry-leading executive team, and today was the date of their decision on whether to retain his company. Securing this contract would be a pivotal moment in his career and in the future of his small business.As the minutes turned to hours, Bryan became increasingly worried, but he had covered his bases and kept in touch. Just last week he engaged in some brief social media banter with the team’s CFO, maintaining an air of informality while ensuring
