Providing consistent service and being able to adjust to technology advances are two keys to the long-term survival of a small, family septic pumping business. Without appropriate customer care and constantly taking the pulse of the wastewater industry, a family business may go the way of the dinosaur.The Aitkin family and their company, Rankin’s Septic Tank Pumping Ltd., have avoided extinction for 40 years, partly because of their involvement in professional trade groups and remembering that customers come first.The Waterdown, Ontario, Canada, company had been in operation for about 10 years when Jim Aitkin bought it from his uncle, Stewart
