“If you give me some new kitchen cabinets, I’ll redo your website and give you free hosting and SEO for a year.” Trading the products or services of a family business for something in return is more common than most people like to admit. Sure, we all enjoy getting something for “free,” but when it comes to trades, that freebie often has a steep cost.In fact, even though you may think the trade is good for the family business because it builds friendships and can lead to referrals, often the trade is unequal, decreases employee morale and creates a “who
