When you visit Zaring Septic & Drain Service’s Web site, you are immediately greeted by the company’s brand promise: “At Zaring Septic & Drain Service, we make sure all of our clients know THE REAL TRUTH ABOUT YOUR SEPTIC SYSTEM.”That about sums up Dave Ritchie Sr.’s approach to customer service.“There’s a difference between being a service business in the septic industry, and being a septic pumper,” says Ritchie, a 25-year veteran of the pumping industry and owner of the Crestwood, Ky.-based company since 2000.A focus on diagnosing problems, then administering the best solution — which often goes far beyond just
