To generate word-of-mouth referrals and build customer loyalty, it pays to save money for clients. Olson’s Sewer Service Inc. does just that by strategically installing septic systems with maintenance in mind and ensuring that well-trained employees have the know-how to spot potential problems before they develop into expensive repairs.Based in Forest Lake, Minn., located northeast of Minneapolis/St. Paul, the 55-year-old company is in its second generation of family ownership, led by sibling owners LeeAnn Weigt and Jon Olson. They carry on a tradition of innovative marketing, as well as an emphasis on employee professionalism, all established by their parents, Bill
