I call it the 10-minute window.
That's the time you have to respond to a phone call from a customer to ensure you don’t lose them. That doesn’t mean you have to service them immediately. But you should at least give them a response.Say you’re driving when a call comes in. Pull over and find some place safe. Get out pen and paper and take down all the information. Again, it doesn't mean you have to go to the customer’s home right away, but you definitely have to respond quickly. That can be the difference between you or your competition getting
