Considering how many times I've restarted this first paragraph, it's fair to say that writing is hard.
Writing for something as specific and high-stakes as your company’s website is extra challenging. Several things are working against you:1. Writing is time consuming. Stephen King writes for four to six hours a day, aiming for 2,000 words. His method works — he has written a reported 98 novels (so far).Still, most of us in this industry aren’t as skilled a writer as King. A well-written website article clocks in between 800 and 2,000 words — this might take awhile.Great website copy may take days, but it’s
Writing Great Website Content Is Challenging But Worthwhile
The content of your company website has many purposes, but ultimately its goal is to help sell potential customers on your services. It’s hard to generate content that is good and truly serves that purpose. Here are some tips.
Jun 10, 2020
| by Anja Smith |
