Do your customers like you? What about your pumpers — are they likeable?Maybe you think likeability doesn’t matter, believing in the “I’m here to win, not make friends” school of business. You might want to rethink that.More and more evidence is showing that life is one big popularity contest. While that might be your high school self’s worst nightmare, it appears to be demonstrably true.Think about it in the context of your septic pumping business. You may or may not have the best talent in town, but even if you do, there is no true empirical way for your customers to measure
