It’s one thing to find out your local paper is writing a story on your small family-owned septic pumping company. It’s quite another to open your Sunday paper and find a huge front-page article, complete with a photo of your logo and phone number right behind your smiling face. Suddenly, every newspaper that had been chucked on the lawn of a homeowner in the wee hours of that morning contains an exciting glimmer of possibility — will it create a new customer?Here’s how it happened for us.We found the storyThis was not a purchased advertisement. It was a human-interest news story.
