The internet affords small-business owners countless opportunities to market their products and services. This is a blessing and a bit of a curse: While there are always new ways to spread the word about your company, the sheer volume of possibilities can be as daunting as it is exciting.And while something like Facebook or email marketing may seem obvious, some of the most effective marketing tools are a little bit more obscure. For example, many non-marketers are unfamiliar with Google AdWords, despite this being one of the most tried-and-true means of building buzz on the web.What is Google AdWords?
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