Let's Crack the Repeat Customer Code

Drawing in new customers while holding onto existing clientele is a constant — and growing — challenge for any business, but there are strategies you can implement to help make this part of your regular practice. Many approaches are less expensive and complicated than you might think.Shaylin King, owner and operations manager of Mr. Rooter of Tri-Cities in Benton City, Wash., has seen success — including a repeat customer rate ranging from 65 to 75 percent — while providing plumbing, drain cleaning, sewer repair and replacement, and septic pumping services.He shares tips that can help you benefit from taking on a