For some folks, the brand and type of toilet paper to use is an intensely personal choice. When something comes between the user’s hand and the source of human waste, product brand loyalty may be difficult to shake.
I suspect most people head for the same packaging every time when they reach the paper products aisle at their favorite grocery story. They might go for the cuddly bear family, the baby angel with wings, the quilting pattern or look for marketing terms like soft, velvet or comfort.
Pumpers might not be so quick to fall for the many bathroom-tissue marketing messages
