Most business professionals know that follow-up is important, but few are masters of it. Sure, they may leave one or two voicemails or send a couple of emails, but those attempts merely scratch the surface of what follow-up is really all about.Following up with a prospect—whether it’s to pitch a new account for servicing restaurant grease traps or pumping a single residential septic tank—is about attending to the details of business. It’s doing what you say you will do and honoring your word. It is committing to what you know you can commit to and then doing it. Following up
