You only get one chance to make a good first impression. That’s why the topic of this month’s Pumper Interview (“The Name Game”) is so important. Writer Ken Wysocky tracked down national branding expert Christopher Johnson, aka The Name Inspector, and asked him how septic service companies could alter their company names to capture more customers and boost revenue.
Maybe your company is named after the original owner four decades removed, and that name no longer means as much to the residents of your growing community. Maybe you have a name like Stinky’s Cesspool Cleaners, which may not convey the professional
