Almost from the day he started his waste-handling business more than 40 years ago, Tom Lindblom of Sioux City, Iowa, has stressed diversification for one simple reason: It’s easier to sell your services when you have lots of services to offer.
“We just try to stay ahead of the game. And now, with more and more competitors trying to do what we do, it’s more important than ever,” he says.
“When one part of the business is slow, the other part gets busy. We like it that way,” adds Tom’s son, Carl, 26.
A willingness to diversify has helped Lindblom Services Inc. become
