Education – first for himself, then his customers – provided the key for Joe Williams to expand his business and put Williams & Bay Pumping Services of Cedar, Mich., in a comfortable position when the economy stalled in late 2008.
Williams gained much of his business savvy the hard way, learning from experience, then modifying operations accordingly. A major turning point occurred in 2006 when he bought out Bay Pumping and hired owner Dennis Fehrenbach as superintendent. He also hired Jerry Endres as his office manager. The two men freed Williams to work on his business instead of in it. Revenues
