Never underestimate the power of a distinctive, eye-catching business name and logo. For proof, look no further than the smiley faces on the vacuum trucks operated by Total Septic Service in Orlando, Fla.The trademark smiley face, a play on an iconic 1970s pop culture symbol, appears on the rear of the Total Septic fleet. The vehicles also feature a simple, yet bold color scheme that includes the company’s name in large block letters. The graphics all come together to help the company build brand recognition.Owner Jimmy Lapin says a milk truck inspired the smiley face concept.“On a miserable, hot August
