As business-savvy as most in the pumping industry are, some are stuck in the age of June and Ward Cleaver when it comes to one area: marketing. That’s one thing Robin Jones, vice president of marketing for Service Roundtable (a division of Service Nation in Dallas) has learned. Jones presented a seminar on “Marketing to Women” at the WWETT Show in February.And while the attendance at her presentation was mostly female, Jones says by the end of the program, the men who attended were also agreeing with her comments.“They all nod their head, [thinking] ‘You’re so right,’” she says. “Guys
Marketing to Women Will Increase Your Profit Margins
Making some small changes to your marketing scheme will make your business more appealing to female consumers.
Jun 20, 2016 | by Sharon Verbeten |
