Location Blais, a JLG dealer in Quebec, Canada, used its 40th anniversary as the impetus to paint a JLG 450AJ articulating boom lift pink. But the unusual move was not taken to draw attention to the business milestone. Rather, the pink lift is intended to raise breast cancer awareness.“It’s something we’ve thought about for a couple years,” said Serge Blais Jr., owner of the company founded in 1974 by his grandfather, Robert Blais. “Our 40th anniversary gave us the push to do it — a way to draw attention to a need in our community and say thank you for
