Dignity of the Septic Guy: Part Three

In part two of this series, we discussed the true product you bring to the table — the comfort that your customers feel when they are convinced they’re getting a dependable system that will deliver long-lasting service. (As opposed to the commodity, which includes system materials, products and services.)Now, let’s move on to the importance of making a positive first impression.As an onsite septic system installer or pumper and small business owner, you are first and foremost a salesperson. Increasing clientele, keeping repeat clients and gaining referral clients are the source of your livelihood.To achieve those goals, you must first