What’s the Perceived Value of Portable Restrooms?

A common dilemma in the portable sanitation industry is what to charge for services rendered. It’s such an issue that uttering the words “price increase” sends panic attacks into nervous owners fearful of losing business. That isn’t likely to change unless businesses start to think differently about the actual value and the perceived value of their products and services.Often, competitors battling for market share compete on price alone. This is a practice teeming with unintended consequences, the subtlest being a lower perceived market value for products and services in the minds of consumers. However, a diminished perception of the worth