Flat John Leads Septic Pumping Company’s Social Media Campaign

Breaking into the social media world can be difficult for septic pumping companies established before the Internet boom. That’s why Barnes Sewer & Septic in Winchester, Ind., has introduced a different marketing angle to launch an online presence.Meet Flat John.As a spin on the Flat Stanley character from a children’s book series who can travel around the world after being accidentally squished, Flat John is a portable restroom character with a smiling face, arms and legs. He writes and posts septic tips on the company’s Facebook page and website.In an email message introducing Flat John to customers, the one-dimensional character