Employer branding is the external perception of what it’s like to work at your company. It has always existed in some form, but recently it’s become a lot more important. Employees always have choice — let’s remember that first. It means that if the experience of working at your company is not good, they have as much ability to leave as you do to end their employment.
It will likely be a lot easier for employees to find a new role than it will be for you to replace them, and their experiences do not end when they leave. Employees are
