Investing in new trucks and advanced technology is an important part of the blueprint for growth at Greenway Waste Solutions, a fledgling septic and grease trap pumping company based in Charlotte, North Carolina. But in an industry where everyone uses similar equipment, executing the basic principles of customer service provides a competitive edge, says Reese Blackwell, co-owner.
“This industry has become more of a commoditized business, so we strive to differentiate on the customer service component — make things as easy as possible for customers,” explains Blackwell, who owns the company with Scott Simmons. (The Griffin Brothers Cos. also owns a
