There are times when going head-to-head with a strong competitor yields more than just a race to the bottom on pricing. For an example, consider American On-Site Services, which took an unexpected path to becoming a large regional player in eastern Washington and the Idaho Panhandle after years of strong competition with an archrival.
After playing to a stalemate while vying for market share in eastern Washington, the competitor, Honey Bucket (a subsidiary of Northwest Cascade), asked the owners of Spokane-based American On-Site Services — brothers Ted and John Condon and Jack Gillingham — if they were interested in buying its
