Amarketer recently wrote, “In the age of Facebook and Twitter, the winners will be those who know how to work the phone.” This may be a clue to answering the age-old small-business question: How do I maximize my marketing and advertising dollars, and how do I close the sale?The advance men for Ringling Bros. and Barnum & Bailey Circus have for years exercised an extraordinary talent. In addition to their media-buying expertise and the creative impact of their advertising, their genius lies in how much exposure they get for free. A Ringling promoter once said, “If I have a $30,000
