A full-page ad in The New York Times stated boldly that $60 million – over $1 million a week – was donated in 2012 to a variety of recognized charities and community causes. The ad was not from a charity or fundraising organization. It was from one of America’s largest retailers. Why run a full-page ad announcing charitable giving instead of a sale? Because statistics prove over and over that customers, if given a choice, prefer to do business with good corporate citizens, those who support charities and causes they see as valuable to their community.More and more companies understand
