The owner of Michigan’s C & W Portables & Septic worked out an aggressive business plan, then used hard work and creative marketing to hit all the targets
When Chris Vandermeulen purchased C & W Portables & Septic Service in 2005, he did something that seems counterproductive to most entrepreneurs. He struck a deal to turn over some of his septic service work to another pumper.
Despite the unorthodox move to give away some of his business, the McBain, Mich., business owner had goals for revenue growth that he reached earlier than he expected. In just six years Vandermeulen was pumping five times as many tanks a year and doubled his portable restroom business.
His cooperation with competing business owners continues as he expands the company.
CAREER PINBALL
A welder by trade,
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