Appearances and professionalism can make your small business seem huge. If you look as though you’re substantial and that you can handle anything thrown your way, your odds for success improve dramatically. That’s especially true in this economy. Clients and customers will often prefer dealing with you as a small firm – if the job doesn’t appear too big for you to handle. So it’s best to look the part.
First impressions are critical. You have about three seconds to create a favorable first impression – whether it’s your advertising, Internet presence, in-person contact or on the telephone.
It all starts with
