With four local competitors, Scott Thone knows full well how important name recognition is to his business, Arkansas Portable Toilet Rentals Inc. in North Little Rock, Ark.Although Thone claims he doesn’t know a lot about marketing, he’s enjoyed success since founding the company in 2000 by following his instincts and embracing a trial-and-error approach. A good example is his most recent brainchild – a distinctive vinyl wrap on a 2009 Freightliner FL60 (one of the company’s seven vacuum trucks, outfitted with a 1,500-gallon waste/500-gallon freshwater Progress aluminum tank and a Masport Inc. pump). The wrap features a watery-looking, bluish-white background
