Every business needs a cost-effective way to keep their name and services in front of prospects and existing customers. For many business owners, publicity is the key to recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.
Publicity can come in many different forms. It can be as simple as having your service reviewed by a blogger or as dynamic as having your company’s name splashed across the headlines of a magazine or newspaper. Unfortunately, because of myths that shroud
