Question:We only pump septic tanks at this point. Where is the biggest bang for your buck when it comes to advertising? I have used the local papers with little success. Because our service is sought “at need,’’ should we be more focused on the Yellow Pages? And although we are in a rural area, should we also be looking at the Internet?Answers: Regarding a Web site, realize it’s not magic. It won’t just show up No. 1 in search rankings or appear to people who need septic service. I am very forward-thinking when it comes to the Web. I’ve even
