When the economy soured beginning with the collapse of the financial industry in 2008, Williamston, N.C.-based Bennie A. Moore Septic Tank Service Inc. had a plan in place to counter a grim outlook for small business service providers.Russ Ayers, president and grandson of company founder Bennie Moore, laid the foundation for a recovery program while preparing a marketing plan for the family business 15 years ago. Studying at North Carolina State University in the 1990s, Ayers used construction research data to determine which counties would get government assistance for septic systems at existing homes. That data proved instrumental to business-building
