A creative approach to all aspects of a small business — from developing an image that customers will remember to finding novel ways to encourage employee retention — helps Sweet Pea Sewer & Septic build on potential as big as Montana’s skies.Susan and Chuck Bashor, owners of the Missoula, Mont., pumping and portables business, thrive on customer education and have a lot of fun doing a job that many consider down and dirty. In 14 years, the Bashors have grown the business to include an inventory of 1,000 portable restrooms and a diversified service menu offering everything from traditional septic
