In this online exclusive video profiling Northern Rock Septic of Rhinelander, Wisconsin, company owners Bob and Michelle Kuhn talk about the ins and outs of their business, and why customer service is paramount.

"We both previously worked for another pump company here in Rhinelander, and when we left, we decided to go ahead and start our own business instead of purchasing somebody else’s business,” says Bob Kuhn. “One of the reasons I got into the business is customer service. Nowadays there’s more regulations and guidelines from the county and the state, so customers are not quite sure what they’re supposed to be doing and when they’re supposed to be doing it."