Use Role-Playing to Boost Sales for Your Septic Services Business

To boost sales, your team should do role-playing drills to learn how to educate your customers on products and maintenance

Use Role-Playing to Boost Sales for Your Septic Services Business

Dave Bailey

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In the highly competitive residential plumbing and septic services market, superior technical skills alone aren’t enough to guarantee success. 

Today, effective communication, customer relationship management, and the ability to successfully upsell services play pivotal roles in a company’s growth. One of the most impactful training tools to sharpen these skills? Role-playing.

The power of role-playing in sales training

Role-playing allows pumpers and plumbers to practice real-world scenarios without real-world consequences. They get a feel for a situation, develop interpersonal skills and learn to anticipate and address common customer objections. 

More importantly, it prepares them to present services and solutions in ways that resonate with clients, enhancing the likelihood of successful sales.

Some of the key benefits of role-playing include:

Building confidence: Practicing difficult conversations or sales scenarios can help pumpers and plumbers face actual situations with greater confidence.

Receiving immediate feedback: In a role-play setting, mistakes can be immediately identified and corrected, fostering learning and improvement.

Encouraging consistency: Regular role-play ensures that all team members communicate offerings and value propositions consistently to customers.

Implementing role-playing in your training regimen

To start, managers should create realistic scenarios that pumpers and plumbers commonly face. Allow your team members to play both the service technician and the customer, swapping roles to see situations from multiple perspectives.

Next, after each role-play session, hold a feedback round. Discuss what went well, which areas need improvement, and how to handle the situation better in the future.

Finally, remember that role-playing isn’t a one-time event. Regular sessions, especially when introducing new services or facing new market challenges, can ensure that your team is always prepared and at the top of their game.

Here are a few role-play scenarios, complete with example questions and answers, designed to boost your team’s sales efficacy:

Scenario 1: Upselling services 

Question: “You’ve fixed my leaky faucet. Do I need anything else done?” 

Answer: “Your faucet is fixed, but while I was working, I noticed some mineral buildup which suggests hard water. This could lead to more plumbing issues down the line. Have you considered installing a water softener? It can prolong the life of your plumbing fixtures and appliances.”

Scenario 2: Handling price concerns 

Question: “Why is this service so expensive? I wasn’t expecting to spend this much.” 

Answer: “I understand your concerns. Plumbing is a specialized skill, and we ensure the best quality parts and service. While the upfront cost might seem high, our solutions are durable, preventing frequent repairs and saving you money in the long run.”

Scenario 3: Recommending regular maintenance 

Question: “Why do I need a regular maintenance check? Nothing’s broken.” 

Answer: “Regular maintenance helps in early detection of potential issues, which could become bigger, costlier problems later. Think of it as a health checkup for your home. It ensures everything runs smoothly and can save you money on major repairs in the future.”

Scenario 4: Offering value-added services 

Question: “Can you just fix this one issue for now?” 

Answer: “Of course, we’ll address the immediate issue. But based on what I’m seeing, you might benefit from our comprehensive plumbing inspection. It’s a service designed to assess the overall health of your plumbing/septic system. It can offer peace of mind and often saves homeowners from unexpected future expenses.”


Incorporating role-playing into your training program can be a transformative decision for your business. By preparing your team for real-world scenarios and giving them tools to communicate effectively, you’re not only ensuring higher customer satisfaction but also paving the way for increased sales and business growth.  

About the author:

Dave Bailey is the vertical market manager, plumbing for Service Nation Inc., and has 25 years working in the plumbing industry — 23 in the field. If you would like to send a message to him, email


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