When millennials Frank and Jackie Mendieta started Cisco Septic Service in 2017 in Adkins, Texas, they didn’t hesitate to use social media to connect with customers and the public, having grown up using the technology.
But even for them, an online presence is only part of the story. They also love being out in the public, whether it’s networking with other businesses, participating in fun events or providing a helpful service.
For example, Jackie says they love showing off their vacuum trucks, and a fun way to do that is participating in local parades.“We’re the last thing people expect to see at a parade.
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