Nine Tips to Build Trust for Your Company

Want to make the people you meet instantly feel more comfortable? Want to make the people you meet instantly feel valued and respected? In short, want to make a great first impression? The key, according to Amy Cuddy, is to realize people subconsciously ask themselves one question when you first meet: “Can I trust you?” “From an evolutionary perspective,” she writes in her book Presence, “it is more crucial to our survival to know whether a person deserves our trust.”That’s why — especially if you’re meeting someone in a business setting — showing that you are skilled, experienced or capable isn’t nearly