Like many contractors located in more rural areas, Willco Septic in Choctaw, Oklahoma, has actively branched out over the years into several different niche markets to generate more revenue streams. Doing so also opens up opportunities to cross-market the company’s various services to customers.
Good examples include pumping grease traps and car wash pits and installing concrete storm shelters, says Billy Williams, the company’s owner. “My grandfather cleaned out grease traps, so I got a license to do that, too,” he says. “It just goes hand-in-hand with pumping septic tanks.
“You can do a lot of things with a vacuum
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