Video marketing has been one of the most daunting (in my own head) challenges I’ve faced as a marketing professional. Some things come naturally to me. I love to write, I’m already a photographer and I enjoy public conversation. Marketing and communications were hobbies of mine that I transformed into a career. However, when it came to making videos, my mind flipped and I started to panic.It’s not that creating a video takes more time than learning to speak clearly or taking a great photograph, but video is new, so it’s kind of scary. I’ve been able to shoot video
