Trucks aren’t simply service vehicles. They provide a great canvas to advertise a company brand. However, according to marketing expert Dan Antonelli, the design of most truck branding simply, well, stinks.Antonelli is the author of Building a Big Small Business Brand, and CEO and creative director of Graphic D-Signs Inc., a New Jersey-based advertising agency that works with small and mid-size companies. He’s been in the business since the age of 14 when he hand-lettered trucks old-school style. Today’s signs are largely vinyl wraps applied to the surface of the truck like massive decals.“Truck wraps aren’t cheap, so it’s a
Why Your Truck Wrap Design Stinks
Face it, your truck wrap design stinks. Find out what you're doing wrong, and learn how to create eye-catching graphics.
Aug 04, 2014 | by Peter Kenter |
