Utilizing Business Assets to Make Your Company Stand Out

Last time, we discussed growing a business in a tough economy by focusing on two unique assets that every small business has at its disposal – reputation and a customer list.In this article we will look at five tools that can help better utilize these two assets to grow service companies in tough economic times. Some of the examples are specifically related to the septic pumping industry, but the concepts are valuable for any small business.I use a paper bag containing the five tools as a lesson when I guest teach in business and economics classes at local schools. I